Once a bustling market town and international port, the historic town of Ayr is still thriving. It has lots of excellent shops, lively bars, well-run hotels and restaurants, plus a wide range of attractions for the whole family.
Along the wide Victorian esplanade, you’ll find an exciting play park and wide sandy beaches that are just perfect for a leisurely walk, a dip in the sea or for enjoying a delicious ice cream.
Ayr Racecourse hosts regular meetings, from the Scottish Grand National to the Ayrshire Handicap and Ayr Gold Cup. For golf enthusiasts, you can play at Belleisle, Seafield and Dalmilling courses, or for art and culture, there’s the Robert Burns Birthplace Museum, the Maclaurin Art Gallery or new Ayrshire talent at regular exhibitions and craft fairs at The Grain Exchange.
Explore what Ayr has to offer…
Beaches and Coastal Areas
With one of the most memorable stretches of coastline in the UK (all 45 miles) it should come as no surprise that we’re blessed with some of the country’s best beaches.
Bed & Breakfasts and Guest Houses
Camping and Caravaning
Castles and Towers
South Ayrshire is home to magnificent castles and historic buildings which attract visitors from far and wide. Not only is Ayrshire famous for Robert Burns, we also boast connections with some of Scotland’s most influential historical figures such as Robert the Bruce.
Culture and Heritage
South Ayrshire has plenty to attract visitors to come and explore the region and its rich culture and heritage.
South Ayrshire has some of the finest golf courses in the world, including two of the Open Championship courses in Royal Troon and Turnberry.
Museums and Galleries
Explore our museums and galleries.
Parks and Open Spaces
Discover the parks and open spaces of South Ayrshire.
Robert Burns, born in Alloway, Ayrshire on the 25th January 1759 is widely regarded as the national poet of Scotland and is celebrated worldwide.
Choose from one of our many swimming pools – Ayr Citadel, Girvan Quay Zone, Prestwick, Troon or Maybole.
Venues for Hire